Millennials, also known as Generation Y, are a demographic cohort born after approximately 1982 and now ranging in the age from 18 to 33. The Pew Research Center (2014) recently published a report titled Millennials in Adulthood: Detached from Institutions, Networked with Friends which assesses the unique path to adulthood forged by these “digital natives.” This report found that Milliennials have the highest levels of political nda religious disaffiliation recorded of any prior generation (50% political independent and 30% lack a particular religion) (Pew Research Center, 2014). Overall, “they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future” (Pew Research Center, 2014, p. 54). Millennials are known for their skepticisim of the Affordable Care Act; however, they favored universal healthcare more than any other generation (54%) (Pew Research Center, 2014, p. 35). With their notable skepticism, Millennials tend to shy away from allopathic medicine and are attracted to complementary and alternative medicine (Pew Research Center, 2014). With these statistics, I was not surprised when I came across a website called Project Millennial with the tagline “a generation challenging the current face of health care and redefining what it means to be against the status quo.”
I have a hunch that Millennials will become easily engaged with patient-provider health portals. A patient portal system allows individuals to log on and schedule appointments, review lab results, ask questions, find information, and make payments. This type of system sounds absolutely perfect for the Millennial generation. I think that Millennials, with their tremendous school debt and distrust of big systems, will demand transparency of costs in healthcare and will be more likely to seek out small, personalized, homeopathic medicine businesses.
I also found these two interesting articles if you wanted to read more about the topic:
1. “Millennials, Boomers Want Different Healthcare Conveniences”
2. “What do Millennials Want from the Healthcare System”